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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

Content Aggregators are Killing Content Creators

This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. Somewhere down the line, an exploitation has to occur in order for a financial profit to be realized. This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little...

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How Spying On Your Friends Causes Reevaluation of Endorsed Content

Last month, I wrote about the ease of FriendFeed to spy on your friends. In other words, I can check someone’s Friendfeed page and get any information I want about them, including when they are actively engaged in social media activities and how much of a priority social media is to them in their online habits and...

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A Good Headline Alone Can Drive Serious Traffic, Even if the Content Sucks

Brian Clark said it so many times. The headline can do everything. Today, as I checked out what’s hot in Digg, I found a disturbing entry on the top 10 in Technology: 10 Most Misspelled Words in Blogs. The writer says that there are ten misused words “in blogs” that cannot be picked up by spellchecking. These...

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Crappy Site Design, Great Content: Is This Poor Social Media Optimization?

The phrase “don’t judge a book by its cover” has been brought to a brand new level on the World Wide Web. Consider the mindset of your users. A penetratingly ugly website design can negatively impact your site and visitors, despite the fact that there may be great content — and especially if you’re a...

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Online Dating: Content isn’t Everything

Here’s a little known present-day fact about me: when I was 15, I had an “AOL boyfriend.” (My parents, had they known, would have freaked.) In my high school yearbook, I was voted most likely to have an online wedding. Back then, it was strange for people to grasp the potential of online networking. It was geeky. ...

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Slow Down, SEO is Still Very New: Not Everyone is Ready to Embrace It

SEO is a very insular field. My impression from my readings of SEO blogs is that many SEOs themselves are so involved in search engine optimization that sometimes they forget that there’s a whole wide world of individuals who still don’t know about it and why it is necessary. A few months ago, I didn’t know what...

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