expertise

This is a guest post by Glen Allsopp, a 20-year-old genius who has been in this industry for as long as I remember — and you can tell he’s got a knack for brilliance. Follow him on Twitter.

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts.

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead.

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined.