Apple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of their four accounts, you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Effectively, they’re porting their press release information to...
read moreMy husband Brian, who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. That year, the cruise line launched a brand ambassador program. Using market intelligence, Royal Caribbean identified...
read moreThis is a guest post by search engine optimization expert Gab Goldenberg, who actually spends a good chunk of his time in a classroom: he’s a law student! I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. A seminar is different from a regular course in that it...
read moreWe’d have never imagined the scope of our online communications when the Internet was first discovered for its networking potential. It soon became easy to chat with millions of people across the globe — and with forums, emails, and instant messages, this occurred simultaneously and with ease. Multitasking made it...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
