You Can’t Own the Community Without Understanding Them
For some people, the lessons of SMX Social Media did not resonate. There really is one takeaway that doesn’t seem to be widely understood: Understand the community. Know who you’re pitching to. Know what you’re getting into. There’s a clear misconception that because you can contact all your friends and have...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of 
