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and Tech Geek at Heart

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Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog

November 2, 2011

This is a guest post by Preston Ehrler.

As a business owner, do I really have time to blog?  I’m a business owner too, and I realize that we are already pressed to our limits for time.  We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.  Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor.  For anything that is going to take more time, the rewards must be tangible and immediate.  As many of us cannot clearly identify what the rewards are that can be reaped by blogging, it is not placed high on the list of priorities.  It should be.

So, you ask, how important could blogging really be for my business?

My answer:  Instead of spinning out a list of theories we’ve heard again and again, what if we looked at blogging from a different perspective?  Employing a new paradigm by utilizing real data, what can we learn about how blogging, coupled with an effectively constructed website, can affect your company?  What, specifically, can we extrapolate?  How do we know blogging is worth the effort?

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The Life Cycle of a Social Network

September 6, 2011

This is a guest post by Babu M. Varghese.

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

Every product or service has a product life cycle, and despite the popularity of social networking in this day and age, even social network sites have a product life cycle scenario. Thinking about it in a different way, humans also have a life cycle beginning at birth and ending at death. They go through infancy, growth, maturity, and death. Likewise, social networking is also subject to several stages of its own life cycle.

For social networks, the life cycle appears to fit these stages:

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

August 11, 2011

This is a guest post by Shannon Evans Suetos.

We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. Twitter usually scoops news outlets like CNN, and LinkedIn can open the door to your new dream job. In June, comScore reported that one out of every six minutes is spent on a social network. Think about that; you spend more time on Facebook than if you ran a half marathon.

The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Live for just over a month, Google+ has already hit 10 million+ users, and it’s still not open to the pubic.

Shiny New Toy

For those of us who spend more time online than the “normal” user (i.e. Internet marketers, PR pros, tech journalists, etc.), Google+ is like a shiny new birthday toy. Not only does it have the exclusivity factor, but Google+ also is Google’s third attempt at a social network. Wave and Buzz were nice efforts, but at a first glance, Google+ seems to be Google’s best shot. After all, they say third times a charm, right?

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Fifteen Years of Online Social Interactions

May 19, 2008

Many tech geeks will often say that their first forays into cyberspace began with a 300 baud modem and a BBS. I’m a little younger than that (finally, I can say that!), but I was an early adopter of social networks from when I first opened my 3.5″ floppy of Promenade (later to be called AOL) and signed up to use the service.

I used Prodigy, but I never was a fan of the randomly generated alphanumeric username and didn’t stick around. On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. I was 12 at the time, it was 1993, and AOL cost $5.95/hour (after a flat rate of $9.95 which included 5 hours of online usage).

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Google vs. eBay: Can’t We All Just Get Along?

June 20, 2007

As many of you know, Google and eBay are not on the best of terms right now. At the recent eBay Live event in Boston, some Googlers tried to crash eBay’s party by holding their own Google Checkout Freedom Party to persuade Paypal users to switch to Google Checkout. (The party was since cancelled.) However, the damage was done. eBay pulled its Google ads on AdWords, which resulted in losses for Google of $26 million monthly (or $312 million annually).

Truthfully, the situation is a mess. As many people said, it was very unprofessional of Google to hold their own party in the vicinity of the competition.

The google protest party is in pretty bad taste. Very unlike them..

Google was doing just fine with eBay’s competition. eBay was doing just fine without Google’s competition. All in all, they coexisted and the world was a happy place.

And then this happened.

But what about its aftermath? After eBay had its rift with Google, its traffic actually went up. Bill Tancer of Hitwise confirms this fact, but then says something rather substantial:

25% of eBays search traffic from Google (and thats just the top 5 words) comes from brand, domain or navigational searches for eBay (e.g. “ebay,” “ebay.com” “www.ebay.com”).

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