The worst possible thing you can do is to slight someone else at the expense of convenience. The result is bad publicity, regardless of the benefits you believe it yields for the short term. If you screw up, it’s a public relations nightmare. Can we say damage control? Here are three cases that were blown way out of...read more
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.