September 12, 2007
You might think it’s all fun and games when you become a top submitter on a social news site. However, that’s not exactly the case. The more popular you get you get, the harder it is. It’s a natural progression of what some people might consider “celebrity” status: once you hit fame, you’re also scrutinized a lot more closely. You’re no longer really sailing smoothly, and the critics abound.
I learned a lot after writing my open letter to Kevin Rose. I learned that six months ago, I was a different type of Digg user. I learned that there are people who are merely spectators. Some of these people seek out discussion. Some of these people look to simply vote on stories and use Digg as a bookmarking tool, which is primarily where I started when I first signed up to use Digg. Then there are others who primarily focus on contributing content to Digg.
Six months ago, I wouldn’t have liked myself as I use Digg today. There’s no real way to explain that except to say that it’s not easy to jump into the head of someone who submits heavily to Digg unless you’re one of those people. It’s a completely different mindset and one that, for me, took months of study. I can have this discussion on Digg for hours, but nobody will be able to relate unless they’ve been there.
This is a preview of The Downside of Social Media (Or Why it Sucks to be on Top).
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September 7, 2007
Dear Mr. Rose,
I am writing to follow up with you regarding correspondence with a member of your team several weeks ago. I inquired about a domain that seems to be on your auto-bury list. Granted, you have never admitted to an auto-bury list, but the statistics speak for themselves. In the first link, it is obvious that the last story that was not buried was also popular and hit the front page 184 days ago. As of this writing, it has 903 Diggs. Not too shabby. However, in the second link, it appears that every single story submitted since then has been buried. That includes a total of 25 stories. One of them is from less than 24 hours ago and was buried with 2 Diggs. As an avid user of your service, I don’t think it would be off the mark to say that you are burying stories internally given that it is very rare for stories with less than 5-10 Diggs to be buried from my observations (and you know how often I wander the halls of Digg). I’m going to go a step further and make a claim that you are not only burying stories internally; you have a method of burying domains after an arbitrary amount of time has elapsed since the story was submitted. Here was a story from the domain that I submitted that got buried with 45 Diggs. Somehow, it accrued another 60 after it was buried. I have a hard time believing that the democratic voice of Diggers was responsible for this story’s burial. Similarly, these two stories are good Digg content, and I think that a good number of people would agree with my claim.
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Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart