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The Thing About Friends and Digg: Hit up the Big Guns

June 19, 2007

Here’s the deal. If you’re real life friends with Kevin Rose, you have a new product website to launch, and Kevin submits the story for you, expect that the submission will make the Digg front page within hours of its submission.

There’s preferential treatment to young Silicon Valley entrepreneurs, and their close-knit circles are pretty exclusive.

Many have contested the launch of Jason Calacanis’s newest venture, Mahalo. The discussion pretty much revolves around the same concept: 1) “old is new again”; 2) this is Wikipedia and About.com; 3) it’s just not scalable.

Many believe that Mahalo, by itself, would probably not gain popularity. Guy Kawasaki’s Truemors seemed to have been big for all of a week but many seem to have already forgotten about it. However, once you have a rockstar Digging your site, you’re bound to make waves and get popular.

Once upon a time, Jason whined that SEOs were snake oil salesmen. Jason said: “SEO is BS, if you generate a web page with good content Google will rank the page properly.?? I personally don’t have anything against Jason’s very candid opinion.

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