As I become more and more immersed in the world of social media, I begin seeing how it’s not just me; social media is a tool that infiltrates our existence and our being. Consider the Digg effect: if your server is ill-prepared for a traffic spike and you hit the front page for the first time, your web host will probably...
read moreGoogle has already announced its desire to place its ads in print media. But the company hasn’t stopped there. Google is aiming to infiltrate the spoken word as well, as it positions itself to advertise on American radio. Again, I believe that there’s a fundamental flaw in Google’s offline initiative, most...
read moreGoogle has run out of room for its advertisements. Despite the Internet having over 100 million websites, I guess the real estate is too precious (and not everyone has opted to have ads appear on their websites), causing the search engine giant to look towards other means of getting their money in advertisements: printed media. But...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
