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Understanding the Nature of an Event Using Social Analytics

August 17, 2011

This is a guest post from Marshall Sponder, author of the newly released Social Media Analytics.

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage, which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard, who authored a book on the science of harnessing internet buzz to track threats and opportunities. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.

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Cool Website of the Day: NYC Google Map Hack

September 26, 2006

I’ve decided that there’s a lot of potential for my blog to go in many different directions, since, after all, its title is “Everything Tech.” I could focus on the same kind of content that I find when I read a lot of the inspirational websites that I subscribe to on Bloglines, my RSS feed reader, or I can be a little bit different.

I’m choosing the path less traveled by.

The focus of the “website of the day” blog (or, I’ll be likely to provide an update every few days with only resourceful links) is to share something new and unique — or so I hope. Further, it’s something that you should be bookmarking or digging on its own merit, not on the fact that I’ve decided to publicize it.

Without further ado, I now feature onNYTurf: NYC Subway Google Map. For me, as a New York resident, this is one of the most interesting subway maps that exist today. I should also mention at this point that I am married to a transit geek; just check out his gallery.

Edit 9/30/06: Gawker adds on this and provides a NYC Subway Smell Map. Ah, no thanks. Maybe I’ll walk after all. –tw

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