Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

Home >

Posts tagged as:

personal branding

Best Internet Marketing Posts of 2010

January 5, 2011

Want more than what you see here? Get the monthly newsletter, new for 2011.

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.

I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.

Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.

This is a preview of Best Internet Marketing Posts of 2010. Read the full post (9658 words, 11 images, estimated 38:38 mins reading time)
Continue Reading71 comments
Read the full article →

11 Common Mistakes That People Make With Their Personal Brands

October 7, 2010

This is a guest post from James Adams.

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. Here you will find 11 common mistakes that people make with their personal brands and suggestions that will help you avoid them.

Inconsistent Behavior

Customers tend to value consistency. That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. Similarly, you should be consistent in your thoughts and opinions as you present them. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. If you change your opinions or positions too often, customers will begin to question your credentials, something that will have a devastating impact on your personal brand. Define your thought patterns and opinions so that your brand is always consistent.

This is a preview of 11 Common Mistakes That People Make With Their Personal Brands. Read the full post (1089 words, 3 images, estimated 4:21 mins reading time)
Continue Reading23 comments
Read the full article →

How to Use Social Media for Personal Branding

April 1, 2010

This is a guest post by Dan Schawbel. Follow him on Twitter.

Most people online are building “a brand,” but sometimes people forget whose brand they are building and if they are making the right strategic moves. For instance, if your Twitter handle reads “@fastcar,” then you aren’t building your own personal brand. When people retweet you, they are viewing @fastcar and not your full name. So stop for a second and consider what brand you’re trying to build and why. Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? We’ve seen a lot of successful personal brands explode online because they’ve either thought about how they would like to be perceived or they have slowly grown into their current roles, by experimentation, luck and hard work. I could write a post explaining how to use TV advertising or radio to build your brand, but most of you won’t shell out thousands of dollars for something that most people will ignore anyways. Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships.

This is a preview of How to Use Social Media for Personal Branding. Read the full post (1141 words, 3 images, estimated 4:34 mins reading time)
Continue Reading32 comments
Read the full article →

Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead

January 12, 2010

Here’s a truism that Facebook PR is not sure how to readily admit. There really aren’t 350 million members on Facebook. Take my husband’s grandfather as an example. He’s an 89-year-old guy who doesn’t really have his passwords all in the same place, nor does he have an acute sense of hearing to realize that when his grandchildren say “hey grandpa, I’m making a Facebook account for you!” he should respond with “Oh, I already have one.” Consequently, the guy has three Facebook profiles, all of which were created for him by three different members of his family.

Got any family members who boast more than one Facebook profile? You’re likely not alone. Now consider your industry. I have several friends who have both a personal profile and a business profile. These are users who like Facebook but find it rather difficult to merge the personal and professional into one cohesive online identity. I’m sure the internet marketing industry isn’t alone in this regard.

This is a preview of Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead. Read the full post (2352 words, 5 images, estimated 9:24 mins reading time)
Continue Reading31 comments
Read the full article →

Best Internet Marketing Posts of 2009

January 5, 2010

It’s my birthday! And like last year, I have a gift for you.

Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Here’s my list for 2008. Here’s 2007. Here’s 2006. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. Yes, that’s right. Despite the changing landscape, the articles I list here are typically those that I feel are “timeless” in that they could be referenced in the future and still have utility. These posts are not in response to newsworthy events, nor are they displayed in any particular order. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

Every year, I can only read so many articles. I try to keep this as exhaustive as possible, but even so, I don’t know every great resource. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. If you’re looking to be included on 2010′s list, you now know what to do.

This is a preview of Best Internet Marketing Posts of 2009. Read the full post (10284 words, 10 images, estimated 41:08 mins reading time)
Continue Reading120 comments
Read the full article →

← Previous Entries