October 20, 2010
This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. I’m sharing this because I think that despite the controversial nature, it is a significant discussion, especially since I suspect that many of you might have thought differently about this topic 5 years ago.
A friend of mine from high school disappeared two months ago. He left behind a wife and two young children. He eventually resurfaced and was said to be in good physical health. I personally do not know the details, but those periods in the interim were really stressful for all parties involved.
A member of my religious community disappeared. He was an older man, a father and grandfather, perhaps a brother too. He had a large family who cared deeply about him. I started writing this shortly after he was reported missing but before his whereabouts were discovered. Eleven days later, he was found dead in his car.
Over 700,000 individuals in the United States alone are reported missing each year. More than 2,300 people a reported missing each day.

This is a preview of Invasive or Indispensable: The Case of Permanent GPS.
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January 12, 2010
Here’s a truism that Facebook PR is not sure how to readily admit. There really aren’t 350 million members on Facebook. Take my husband’s grandfather as an example. He’s an 89-year-old guy who doesn’t really have his passwords all in the same place, nor does he have an acute sense of hearing to realize that when his grandchildren say “hey grandpa, I’m making a Facebook account for you!” he should respond with “Oh, I already have one.” Consequently, the guy has three Facebook profiles, all of which were created for him by three different members of his family.
Got any family members who boast more than one Facebook profile? You’re likely not alone. Now consider your industry. I have several friends who have both a personal profile and a business profile. These are users who like Facebook but find it rather difficult to merge the personal and professional into one cohesive online identity. I’m sure the internet marketing industry isn’t alone in this regard.
This is a preview of Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead.
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Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart