A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. As...
read moreTools are a wonderful part of today’s information age, but if you’re going to use “social networks” or that thing we call “social media,” it’s important to remember the common denominator: the social. Without an understanding of your community and an understanding of the influencers,...
read moreAs social media enthusiasts, we often forget that we live in a different type of world than everyone else. We might be more keen to open up to strangers and share our feelings with people we don’t know. It’s the world we’re living in — for us, at least, and it will continue as we spread these ideas to our...
read moreFor most, social media is new and fun. For others, though, social media is old and is falling out of favor. I’m seeing it happen of users who were happy about social media when it became hyped but are now realizing that they’re not yet ready to hold onto social media any longer. It’s boring, too challenging, and...
read moreAs a blogger, I’m sure you receive a fair number of emails pitching you with products. As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. We both have difficult jobs. Bloggers have to weed out the crap and PR pros need to find the right people for the job. The...
read moreHere’s a truism that Facebook PR is not sure how to readily admit. There really aren’t 350 million members on Facebook. Take my husband’s grandfather as an example. He’s an 89-year-old guy who doesn’t really have his passwords all in the same place, nor does he have an acute sense of hearing to...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
