My husband Brian, who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. That year, the cruise line launched a brand ambassador program. Using market intelligence, Royal Caribbean identified...read more
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is the Director of East Coast Sales at Force 12 Media. Tamar is also the author of The New Community Rules: Marketing on the Social Web.