Just last year, I became a mother for the first time. My son just turned one (time flies, doesn’t it?) and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing....
read moreEven though social media isn’t new to many of us, the world is waking up to this new shiny toy. Thanks to books like The New Community Rules, written by yours truly, Engage, Social Media 101, and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and...
read moreIf you’re reading this article, it should be clear to you that people use social media — like this very blog post — as a way to broadcast their thoughts and feelings, be them positive or negative. Blogs can also convey information, share ideas, and chronicle important lifetime milestones. In today’s day and...
read moreMy husband Brian, who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. That year, the cruise line launched a brand ambassador program. Using market intelligence, Royal Caribbean identified...
read moreAs many of us alluded to earlier this month at SMX Social Media, viral content is king. Viral content is what people look for. Viral content is what people bookmark. Viral content is what people talk about. Viral content can spark memes. Viral content is the foundation for linkbait. Indeed, viral content is a wonderful concept...
read moreThe phrase “don’t judge a book by its cover” has been brought to a brand new level on the World Wide Web. Consider the mindset of your users. A penetratingly ugly website design can negatively impact your site and visitors, despite the fact that there may be great content — and especially if you’re a...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
