Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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SMX West ’08 Recap: Takeaways, Shout Outs, and Pictures

March 4, 2008

SMX West occurred last week, kicking off a bunch of conferences and meetups for yours truly (I’m headed to SXSW Interactive on Thursday followed by SES NY right after I get back, and then there’s the Saturday night Blogger Social event only a week later). As all conferences I’ve attended, it was a great one, and by far the best part was the smallness of the conference overall which really helped the networking efforts. As for the sessions I liveblogged, there were eleven in total (see the Search Engine Roundtable’s SMX West coverage for details). Here are some of the bigger takeaways for me:

  • We all know that the search landscape is changing. Louis Monier’s Wednesday keynote summarized the future in the world of search, as we’re looking at the following elements:
    • Human powered search: you get high quality content but since it’s human driven, the coverage isn’t as vast as we’d like.
    • Personalization: presenting results based on past activity. Monier suggests that it could be flawed, however, as in describing a “diamond:” what if a baseball enthusiast chooses to buy his wife a nice piece of jewelry?
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SMX Social Media Recap

October 18, 2007

As many of you know, I spoke for the first time at SMX Social Media. It was an exhilarating and nerve-wracking experience all the same. In the end, however, I’m glad that I did it.

My presentation was about the infamous Digg and how it can be used to bring your message to the attention of the public. I alluded to some of my 11 Digg tricks and referred to my 29 Digg API tools to improve the Digging experience. Andy Greenberg at Forbes ran an educational piece on what we presented. The most important thing that I should stress is that we like viral content and all you may need is just to give it to us properly by engaging us with content that we clearly enjoy. Eric Enge summarized many of my points and thoughts in his SMX takeaways. I suggest that you take his advice to heart.

The event kicked off with a super Internet Marketers of New York charity party which was sponsored by the nice guys at Best of the Web. The party raised thousands of dollars for the Leukemia and Lymphoma Society. A lot of the attendees showed up for the charity party, and it was great to see them (again or for the first time!)

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Where Will You Be Tomorrow Night?

October 14, 2007

Leukemia and LymphomaAs many of you may or may not know, I’m speaking at SMX Social Media, which will be my first speaking engagement ever. Tickets are almost sold out for Tuesday and Wednesday’s conference (but if for whatever reason, you’ve delayed this long, you might as well sign up now and use the code SMX10offSM to get 10% off).

Still, if you can’t make the conference but are free tomorrow night, the Internet Marketers of New York are holding a charity bash from 7PM-10PM. The cost is $40, all of which will be donated to the Leukemia and Lymphoma Society. Everything else is sponsored by the great guys at Best of the Web. One of my friends in the social media sphere is Marty Weintraub, who was diagnosed with Lymphoma, so this hits home. Marty and I will be there tomorrow night… will you?

Be there (and say hello)! Town Tavern Bar & Grill, 134 West 3rd Street (at 6th Avenue), October 15th 7PM-10PM

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Danny Sullivan’s SMX Advanced Opens Up with a Blast in Seattle

June 17, 2007

It’s been nearly two weeks since the SMX Advanced conference was held in Seattle, but it’s about time for my recap. Barry and I arrived in Seattle late Sunday night, so we missed a pretty good Microsoft party. While that’s a bit sad (and I’ll try to make the next one), the conference series showed that there was much else to be enjoyed.

There’s a great amount of conference coverage. My BFF the Lisa and her partner in crime (she’s actually a real person after all), Susan, covered all the sessions, and my newest Florida friend, Rhea Drysdale, blogged on Search Engine Journal. Andy Beal and Jordan McCollum also filled some gaps over at Marketing Pilgrim.

Carolyn Shelby and I both blogged for Search Engine Roundtable, and our SMX coverage of each individual session is linked below for your enjoyment and edification:

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