SMX West occurred last week, kicking off a bunch of conferences and meetups for yours truly (I’m headed to SXSW Interactive on Thursday followed by SES NY right after I get back, and then there’s the Saturday night Blogger Social event only a week later). As all conferences I’ve attended, it was a great one, and by far the best part was the smallness of the conference overall which really helped the networking efforts. As for the sessions I liveblogged, there were eleven in total (see the Search Engine Roundtable’s SMX West coverage for details). Here are some of the bigger takeaways for me:
- We all know that the search landscape is changing. Louis Monier’s Wednesday keynote summarized the future in the world of search, as we’re looking at the following elements:
- Human powered search: you get high quality content but since it’s human driven, the coverage isn’t as vast as we’d like.
- Personalization: presenting results based on past activity. Monier suggests that it could be flawed, however, as in describing a “diamond:” what if a baseball enthusiast chooses to buy his wife a nice piece of jewelry?

As many of you may or may not know, I’m speaking at 




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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of 

Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart