Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Every Social Network is Different: Here’s What You Need to Know

January 25, 2008

Announcing the NewsOver at the Blog Herald, Chris Garrett says that Twitter is changing his news consumption habits.

How do you get your news? In the past I have variously read newspapers, watched TV news bulletins, read news.bbc.co.uk and obviously more recently sites such as Digg. Now it seems I get most of my news from Twitter.

Twitter: The Upside and the Downside

Three days ago, Heath Ledger passed away. The actor was found dead in his apartment. He was 28. As more and more people discovered the news of the actor’s passing, Twitter was inundated with news links and statements of surprise. If you were using Twitter at that time that his death was announced in media outlets, you knew that Ledger had died. It was impossible to ignore it with the hundreds of Tweets that were filled with emotions over the talented young man’s death.

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The issue, of course, is engagement. If you’re not actively engaged, the news won’t come at you. It’s like any other news medium. If you’re not watching the television, you’ll find out the news later.

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“Subvert and Profit” Profits No One

July 25, 2007

Many of you know I’m writing more and more about Digg. I’ve become deeply involved in the community and I’ve gotten a greater understanding of what stories make it to the main page. I’m about to break the Top 100 (that list is here). It’s something, that, as Muhammad Saleem said, is because of a heightened awareness of what that community seeks:

Because they understand the nuances of the site and the preferences of the community, they are able to submit content that is appreciated by the democracy-based community of Digg and the content is consequently promoted to the home page.

When I submit a story to Digg, I have a good deal of confidence that my stories have a decent chance of hitting the main page, typically because I generally look for the content that is worthy of a Digg front-page mention. That’s why I was astonished when I saw a story in my feed reader that I ultimately submitted to Digg get buried at 43 votes. I spotted an anomaly that I typically didn’t detect once the story got buried: the rate at which it was being Dugg still grew, and by the time I checked the story again just a few hours later, it had an additional 60+ votes. Typically, buried stories taper off. They don’t grow like this. The community saw the piece and felt, like me, that it was deserving of a front page promotion, but the story inexplicably didn’t make it.

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New Blogs Can Use Social Bookmarking: A Rebuttal Against 37Signals

November 1, 2006

Social Bookmarking IconsI’ve been reading with interest the latest flurry of blog posts on the subject matter that famous blogs don’t have the social bookmarking icons that many other blogs have. The inciting post was written by 37 signals and specifies that content is what matters and icons diminish the quality of your blog (the writer so eloquently put it as making your site “look cheap.”)

The most notable comment was:

Zero out of Technorati’s top 10 blogs feature those icons. And only two out of the 15 entries in the current crop at Digg’s Top Today page offer “Digg me” icons.

A few of my favorite bloggers responded, some with mixed emotions and others with outright negativism. I can’t say I’ve seen a post in support of what Matt at 37signals said (so I’ll applaud him for his link baiting efforts most notably defined by Lesson 2: “Controversy will incite passion. Passion drives links.”)

Darren Rowse of Problogger read the thread with interest and didn’t know what to make of it. I happen to be contemplating the value of these social bookmarking icons myself, but I think that Darren does doubt the power of them a lot more than I do (and I’m certainly not as popular as he is!)

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