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StumbleUpon Etiquette Guide and Best Practices

January 26, 2010

While not acknowledged or acclaimed by most social media marketing “experts,” StumbleUpon is a fine tool that can bring lots of traffic — both the targeted and untargeted kind — to your website. But with all other social networks, there are rules of engagement that are determined by the community.

Brief Overview of StumbleUpon

Since everyone is mostly raving about Twitter and Facebook as of late, I’m going to briefly define StumbleUpon and explain how it works. More information and tips for usage can be read in The New Community Rules: Marketing on the Social Web. This description of StumbleUpon has been taken from the book:

StumbleUpon [is] a social content discovery engine with bookmarking features. StumbleUpon is different from many other social sites in that it works via a toolbar installation on your browser. Once it gathers personalized information from you (hobbies and interests), you can start surfing with StumbleUpon to find brand new sites that are related to your interests as suggested by other users on the service. The more active you are on StumbleUpon, the more opportunity there is for you to grow your network and expose your own content to more and more StumbleUpon users.

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Best Internet Marketing Posts of 2009

January 5, 2010

It’s my birthday! And like last year, I have a gift for you.

Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Here’s my list for 2008. Here’s 2007. Here’s 2006. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. Yes, that’s right. Despite the changing landscape, the articles I list here are typically those that I feel are “timeless” in that they could be referenced in the future and still have utility. These posts are not in response to newsworthy events, nor are they displayed in any particular order. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

Every year, I can only read so many articles. I try to keep this as exhaustive as possible, but even so, I don’t know every great resource. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. If you’re looking to be included on 2010′s list, you now know what to do.

This is a preview of Best Internet Marketing Posts of 2009. Read the full post (10284 words, 10 images, estimated 41:08 mins reading time)
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Best Internet Marketing Posts of 2008

January 5, 2009

Best Internet Marketing Posts of 2008

Today is my birthday, and I decided to give you all a gift that few of you have been highly anticipating for a few months now. My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. I spent about 3 days (and nights) on it (without sleep) and I was quite happy with the turnout. This year, I began starting to write this compilation in the first week of December. The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. Like last year, I’ve grouped them into different categories and written short descriptions on each post. There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. I hope this year’s list surpasses last year’s. Let me know how I did in the comments. ;)

Here’s how this works: In the Internet Marketing Best Posts “series,” I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you’ll see that these posts are still relevant in a few years down the road.

This is a preview of Best Internet Marketing Posts of 2008. Read the full post (7869 words, 11 images, estimated 31:29 mins reading time)
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The Ultimate Social Media Etiquette Handbook

December 10, 2008

Hi Bing visitors! Like this post? Hire me for social media consulting.

Social media mimics real relationships — in many cases. Would you do the following within real face-to-face relationships?

  • Jump on the friendship bandwagon without properly introducing yourself?
  • Consistently talk about yourself and promote only yourself without regard for those around you?
  • Randomly approach a friend you barely talk to and simply ask for favors — repeatedly?
  • Introduce yourself to another person as “Pink House Gardening?”

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Avoid these violations and learn how to manage and maintain online relationships on a variety of popular social media sites.

Facebook

  • Adding users as friends without proper introductions. If you’re looking to make friends, tell people who you are. Don’t assume they know you — especially if they, well, don’t.
  • Abuse application invites and consistently invite friends to participate in vampire games. Many call this spam.
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The Great Social Media Traffic Debate: Niche or General Networks?

August 27, 2008

While I prepare to relocate (I’m moving next week!), I was fortunate to have the help of James Duthie, a serial guest blogger from Online Marketing Banter, a blog on social media, marketing, and more.? You can subscribe to more of his ramblings here.

A few weeks ago I wrote a post over at SEO Scoop comparing the quality of search engine traffic against social media traffic. The aim of my little experiment was to test the assumption that search traffic was of a higher quality than social media traffic. And as most would have guessed, the mighty engines prevailed as the superior source of traffic. Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. Some are built for the masses whereas others have tightly defined niche audiences. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Is traffic from highly targeted niche networks better than traffic from generic networks? (Hat tip to Gab for posing that question to me.) Let’s find out.

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