Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Take the Private Beta Approach, Since It’s Inherently Viral

August 15, 2007

How many times has a private beta piqued your curiosity? How many times has it turned you off because of the nature of it being “private?” What about both?

While the notion of an exclusive crowd joining a social networking site probably does frustrate you (as it did for me on many networks where it took a bit of time for me to score an invite), private betas are still very smart. The buzz surrounding the brand new piece of software is complete word of mouth marketing, and it works quite well in the favor of those who opt-in for such private tests.

Pownce is still in private beta. I compared Pownce to Twitter over a month ago, and people have consequently asked me to invite them (I still have some invites in case you’re wondering). Mashable was able to get a sneak peek of Notifir. I now want in. Donna Fontenot gave me a Grand Central invite last month. My good friend Muhammad Saleem is always giving away invites. And of course, there’s also InviteShare, which was recently acquired by TechCrunch.

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Google acquires JotSpot, Wired/Conde Nast acquires Reddit

October 31, 2006

In the world of acquisitions, it ain’t over. Today, Google acquired Jotspot and Wired Digital acquired Reddit.

I’ve never used Jotspot, but Reddit has been a pretty useful tool.

It’s interesting to note this after reading Inside Facebook, a 46 page book that was available briefly to TechCrunch readers in its entirety last week (it now costs $12). Karel Baloun, the author, noted within the book that Mark Zuckerberg, founder of Facebook, hasn’t had the desire to be acquired. On the other hand, Steve of YouTube was waiting for it.

It makes me wonder how many companies are out there with the intention to build a functional site with significant membership base with the goal that they will be bought out by a bigger and better company. After all, the bigger arm of these companies provides greater security with added benefits.

I wouldn’t complain if my product (whatever that may be) was bought out by the leaders of the industry, that’s for sure.

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