As I become more and more immersed in the world of social media, I begin seeing how it’s not just me; social media is a tool that infiltrates our existence and our being. Consider the Digg effect: if your server is ill-prepared for a traffic spike and you hit the front page for the first time, your web host will probably disable your service contract. Within the first few hours, you’re seeing at least 10,000 visitors to your website. That’s substantial. These thousands of users are all accessing your superior content at the same time and are being influenced by what you say. In fact, social media is on the radar of many prominent news outlets. Journalists are watching what is being submitted, and more interestingly, they are watching what you say.
Two examples have arisen this past week.
In anticipation for the highly acclaimed Harry Potter novel, photographed pages of the book have already leaked onto the Internet. Within hours, the discovery was brought to the forefront of the Digg community. The Wall Street Journal covered the initial leak. What tipped them off? This TorrentFreak post seems most likely. After all, it made its way to Digg.
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of 
Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart