Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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The Life Cycle of a Social Network

September 6, 2011

This is a guest post by Babu M. Varghese.

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

Every product or service has a product life cycle, and despite the popularity of social networking in this day and age, even social network sites have a product life cycle scenario. Thinking about it in a different way, humans also have a life cycle beginning at birth and ending at death. They go through infancy, growth, maturity, and death. Likewise, social networking is also subject to several stages of its own life cycle.

For social networks, the life cycle appears to fit these stages:

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Connection: Social Media’s Special Gift

January 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space.

It’s up to you to capitalize this and leverage it effectively.

I asked a big brand on Twitter for help and they gave me a canned response. I miss the days when social media was more personalized.

A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. This thinking unfortunately minimizes the potential of true and far reaching social media strategy, creating the ability to truly connect with people and build bonds with constituents that can help them evangelize your brand and create passionate advocates.

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Best Internet Marketing Posts of 2010

January 5, 2011

Want more than what you see here? Get the monthly newsletter, new for 2011.

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.

I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.

Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.

This is a preview of Best Internet Marketing Posts of 2010. Read the full post (9658 words, 11 images, estimated 38:38 mins reading time)
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Social Media in the Industry: Customization is the Key to Success

November 11, 2010

This is a guest post by Angela Denby.

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?” Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Even if you’ve decided you have the budget for social media, where do you focus? Who has time for this?

Social media consultants are a dime a dozen these days, but a good social media strategist can mean the difference between reaching your goals or spending seemingly endless hours and budget with little to no return.

What’s your goal?

Here are some simple tips that should be kept in mind regardless of your business or industry.

  1. What are you looking to accomplish?
    • to increase visibility in the online community
    • to bring new visitors to your website
    • to increase online sales
    • to increase newsletter sign-ups
    • to encourage referrals
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Analysis of The Top 10 Twitter Users and What We Can Learn From Them

September 8, 2010

The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he’s 16!) who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter.

Twitter is one of the largest social networking sites, featuring users from various walks of lives. Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business.

What I discovered among most Twitter users nowadays trying to be a top (or power) Twitter user is that they seem to automate everything. On Twitter, it’s not hard to find a lot of accounts now with thousands of followers and tens of thousands of tweets, only to discover that their profile has no value because they have the same following to follower ratio, they have lots of spam messages in their tweets, and their tweets hardly get any retweets. It is very clear that you can’t automate social media.

This post will analyze the top ten users on Twitter, what they all have in common, and what we can learn from them in order to build a better and valuable Twitter profile.

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