Apple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of their four accounts, you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Effectively, they’re porting their press release information to...
read moreIn the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules, I am going to highlight other companies that have excelled in their social media achievements. Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? Contact me and share your...
read moreToday is my birthday, and I decided to give you all a gift that few of you have been highly anticipating for a few months now. My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. I spent about 3 days (and nights) on it (without sleep) and I was...
read moreHi Bing visitors! Like this post? Hire me for social media consulting. Social media mimics real relationships — in many cases. Would you do the following within real face-to-face relationships? Jump on the friendship bandwagon without properly introducing yourself? Consistently talk about yourself and promote only yourself...
read moreWith many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services. What skills, though, do successful social media...
read moreEarlier this month, Plurk was discovered and has had social media addicts abuzz with the “new Twitter clone,” especially as a result of Twitter downtime. After using both closely, the comparison to Twitter shouldn’t even be the case. Plurk and Twitter are two entirely different beasts. Personally, I don’t...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
