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Over the past two years or so, social media’s increased popularity has really done something for those assuming that it’s all a “get rich quick” opportunity. The widespread adoption of social media has caused for hordes of “experts” to suddenly come into town assuming that they can totally own this niche. These new “Internet Marketers” take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise. They are no-name people who all of the sudden have 22,000 followers while following 23,000, but that doesn’t matter because a newbie trying to market his business sees this 5 digit number and gets excited about the opportunities to reach so many people so quickly.

It’s a Utopian mindset but one that clueless business owners step into after following an “expert” and hiring him for services. Many unsuspecting business owners blindly spot the riches of social media based on the appearance of numbers (even though those are usually deceiving). They think, “This guy must be great; he has 30,000 Twitter followers! What’s better than that?”

It’s unfortunately a situation I’ve been picking up more and more on as I see users building their entire social media marketing empire on the basis of automation.