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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

7 Traits of Highly Effective Viral Videos

In the past few years, video has come a long way. As someone who once didn’t like online video, it’s now part of my daily life. In the past few years, videos have gotten much better and widespread that I’d find it hard to be stubborn in my old ways by ignoring all incoming multimedia streams. Today, video’s...

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Best Internet Marketing Posts of 2008

Today is my birthday, and I decided to give you all a gift that few of you have been highly anticipating for a few months now. My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. I spent about 3 days (and nights) on it (without sleep) and I was...

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Is Viral Marketing for Everyone? An Interview with Language Trainers, Creators of the Accent Game

If you haven’t yet seen the Language Trainers Accent Game, it has won the “best viral marketing strategy of 2008″ (in my eyes). The idea behind this game is to listen to videos of individuals from all over the world speaking a sentence or reciting the lines of a poem, and you need to guess where the accent is from....

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Viral Marketing: Weezer Gets it Right

In one of the most brilliant marketing moves of all time from a social media perspective, alternative rock band Weezer created an awesome video for their new single, “Pork and Beans,” using internet superstars from a handful of successful YouTube videos. Here’s a look at their amazing creation: These are all the...

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Top 6 Ideas for Incredible Viral Content

As many of us alluded to earlier this month at SMX Social Media, viral content is king. Viral content is what people look for. Viral content is what people bookmark. Viral content is what people talk about. Viral content can spark memes. Viral content is the foundation for linkbait. Indeed, viral content is a wonderful concept...

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Take the Private Beta Approach, Since It’s Inherently Viral

How many times has a private beta piqued your curiosity? How many times has it turned you off because of the nature of it being “private?” What about both? While the notion of an exclusive crowd joining a social networking site probably does frustrate you (as it did for me on many networks where it took a bit of time...

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