Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Thoughts on Digg’s Latest Features: Thumbs Up

December 17, 2007

Thumbs UpWhen I was at Pubcon last week, Digg launched its highly anticipated images section. And while you’ve all come to expect my rants about Digg, I simply cannot deliver that this time around.

I’ll start by saying that I was at first skeptical about the pictures section. Truthfully, I understand the reasoning behind separating videos and podcasts from news: videos and podcasts require more attention whereas many news stories already include pictures and adding an images section can be construed by some as redundancy. However, I’m not complaining about the new changes — at all. In fact, the new Digg pictures launch has been bunched up with other great features that I’m quite happy about. For example, Digg has finally acknowledged that productivity and lifehack websites deserve a section of their own, so they launched a “Lifestyle” section with its more universal taxonomy. I’m glad I no longer have to put those stories in “offbeat news.” :)

Let’s walk through the new features and what has changed on the Interface.

First, when you go to Digg’s submit page, you’re now greeted with three options. Are you submitting a news story? Is it an image? Is it a video?

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The Downside of Social Media (Or Why it Sucks to be on Top)

September 12, 2007

You might think it’s all fun and games when you become a top submitter on a social news site. However, that’s not exactly the case. The more popular you get you get, the harder it is. It’s a natural progression of what some people might consider “celebrity” status: once you hit fame, you’re also scrutinized a lot more closely. You’re no longer really sailing smoothly, and the critics abound.

I learned a lot after writing my open letter to Kevin Rose. I learned that six months ago, I was a different type of Digg user. I learned that there are people who are merely spectators. Some of these people seek out discussion. Some of these people look to simply vote on stories and use Digg as a bookmarking tool, which is primarily where I started when I first signed up to use Digg. Then there are others who primarily focus on contributing content to Digg.

Six months ago, I wouldn’t have liked myself as I use Digg today. There’s no real way to explain that except to say that it’s not easy to jump into the head of someone who submits heavily to Digg unless you’re one of those people. It’s a completely different mindset and one that, for me, took months of study. I can have this discussion on Digg for hours, but nobody will be able to relate unless they’ve been there.

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An Open Letter to Kevin Rose

September 7, 2007

Dear Mr. Rose,

I am writing to follow up with you regarding correspondence with a member of your team several weeks ago. I inquired about a domain that seems to be on your auto-bury list. Granted, you have never admitted to an auto-bury list, but the statistics speak for themselves. In the first link, it is obvious that the last story that was not buried was also popular and hit the front page 184 days ago. As of this writing, it has 903 Diggs. Not too shabby. However, in the second link, it appears that every single story submitted since then has been buried. That includes a total of 25 stories. One of them is from less than 24 hours ago and was buried with 2 Diggs. As an avid user of your service, I don’t think it would be off the mark to say that you are burying stories internally given that it is very rare for stories with less than 5-10 Diggs to be buried from my observations (and you know how often I wander the halls of Digg). I’m going to go a step further and make a claim that you are not only burying stories internally; you have a method of burying domains after an arbitrary amount of time has elapsed since the story was submitted. Here was a story from the domain that I submitted that got buried with 45 Diggs. Somehow, it accrued another 60 after it was buried. I have a hard time believing that the democratic voice of Diggers was responsible for this story’s burial. Similarly, these two stories are good Digg content, and I think that a good number of people would agree with my claim.

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Ideas vs. Execution: The Facebook Fiasco

September 4, 2007

I’m getting a bit frustrated with the hundreds of posts that speak about individuals who claimed to invent Facebook before Mark Zuckerberg.

Here’s the real Facebook, long before I joined the social network myself:

The Real Facebook (1999)

Truthfully, it doesn’t matter who invented Facebook. Facebook is like Classmates.com. Facebook is like Friendster. Facebook is like MySpace. And these three social networks, which were based on very similar concepts, predated the Facebook that we know and love today.

As I commented on the VentureBeat blog post, I knew about the concept of a Facebook before it even caught on. It was not a surprise to me when I joined, and I joined not as a college student but as a college graduate. In a way, I did so because at that time, it was in private beta. Looking back on it now, it was an honor to be in the first few thousands of users on Facebook.

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Take the Private Beta Approach, Since It’s Inherently Viral

August 15, 2007

How many times has a private beta piqued your curiosity? How many times has it turned you off because of the nature of it being “private?” What about both?

While the notion of an exclusive crowd joining a social networking site probably does frustrate you (as it did for me on many networks where it took a bit of time for me to score an invite), private betas are still very smart. The buzz surrounding the brand new piece of software is complete word of mouth marketing, and it works quite well in the favor of those who opt-in for such private tests.

Pownce is still in private beta. I compared Pownce to Twitter over a month ago, and people have consequently asked me to invite them (I still have some invites in case you’re wondering). Mashable was able to get a sneak peek of Notifir. I now want in. Donna Fontenot gave me a Grand Central invite last month. My good friend Muhammad Saleem is always giving away invites. And of course, there’s also InviteShare, which was recently acquired by TechCrunch.

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