Last week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is...
read moreHow many times has a private beta piqued your curiosity? How many times has it turned you off because of the nature of it being “private?” What about both? While the notion of an exclusive crowd joining a social networking site probably does frustrate you (as it did for me on many networks where it took a bit of time...
read moreThe worst possible thing you can do is to slight someone else at the expense of convenience. The result is bad publicity, regardless of the benefits you believe it yields for the short term. If you screw up, it’s a public relations nightmare. Can we say damage control? Here are three cases that were blown way out of...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
