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and Tech Geek at Heart

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Fifteen Years of Online Social Interactions

May 19, 2008

Many tech geeks will often say that their first forays into cyberspace began with a 300 baud modem and a BBS. I’m a little younger than that (finally, I can say that!), but I was an early adopter of social networks from when I first opened my 3.5″ floppy of Promenade (later to be called AOL) and signed up to use the service.

I used Prodigy, but I never was a fan of the randomly generated alphanumeric username and didn’t stick around. On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. I was 12 at the time, it was 1993, and AOL cost $5.95/hour (after a flat rate of $9.95 which included 5 hours of online usage).

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Internet Marketing Best [Blog] Posts of 2006: The Year in Review

December 25, 2006

Given that I’ve only recently become involved in Internet Marketing, it still is something that I am learning more and more about, and there are a lot of blog posts and books that have helped me along the way. In light of my anti-Digg post, I wanted to take this moment to appreciate the best [blog] posts in the Internet Marketing world of the year — those that have significantly increased my awareness of this exciting field. That said, these are mostly how-to and tips/secrets posts, where some come from a beginner’s level and others are more advanced. I’ve done a lot of digging (this was mostly by hand rather than from existing bookmarks!) and am hoping I have included a huge chunk of them, though I realize that this has been a tremendous undertaking and there are simply too many blog posts out there (thanks, guys!). Since I started reading SEO blogs mid-year (and I can’t possibly read all of them on a regular basis), I know I’m missing more! If anyone has any essential posts to add, please feel free to leave them in the comments. :)

Without further ado, here are some of my favorite posts of 2006.

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College Statistics 2006: MySpace, Facebook, YouTube, Google!

December 1, 2006

According to the 2006 GenX2Z Anderson Analytics survey (PDF link), the top five websites of choice by college students are:

    Googleplex Hotness

  1. MySpace (13% of visits, a 258% increase from 2005)
  2. facebook.com (11.5%, a 41% increase from 2005)
  3. youtube.com (4.5%, with no data from 2005 recorded)
  4. collegehumor.com (3.7%, a 61% decrease from 2005)
  5. Google.com (3.7%, a 13% decrease from 2005)

That puts Google, Inc. in two of the top ten spots, making any community-oriented website envious of the search engine that also seems to be faring quite well in social networking too.

Does it come as any surprise that Google is the employer of choice by college students? According to another recent survey on CollegeGrad.com, almost half — 49% — of students would rather work at Google than Microsoft (29%) or Yahoo (12%).

Could they score a job? Maybe, if Google really is getting easier on hiring.

So — why do college students want to work at Google?Google Ping-Pong

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Branding and People’s Desires to Avoid It

November 15, 2006

Zune LogoWith yesterday being the Microsoft Zune official release and the fact that people are adamant about getting a Zune over all other such products out there, I’ve begun questioning how and why people choose to support certain brands.

From recent Hitwise data, Google accounts for over 60% of search. Why doesn’t Google have more than 60% or closer to 70% or even 100%? Is it because the other approximately 40% believe that their search engine of choice is superior (which could very well be the case)? Do they hate the Google ads and not want to see them? Do the others simply not know about Google? Do they dislike monopolies? Or do these individuals in the minority simply not want to support the Google brand on principle?

Consider the hype surrounded by Microsoft (which I noticed was most prevalent in the Windows 98 era). EveryoneMicrosoft Windows Logo chanted “Microsoft sucks,” though everyone continued buying Microsoft products and we saw no shortage or significant shifts that evidenced a market shift to something “superior.” Why is this so? Microsoft is what was easiest for everyone. Windows was what worked. Windows had more compatible applications, whereas other competing operating systems (MacOS, Linux) simply did not. Microsoft was the winning brand, but we still saw people, albeit in small numbers, change course.

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Yahoo! to Release Code of its E-mail System

September 30, 2006

In a bold move on Friday, Yahoo! announced that it will be providing the API code to Yahoo! Mail, an action that they hope will enable developers throughout the world to create new services and addons to its popular email software that is used by over 257 million individuals.

Yahoo has already provided such access to the public in providing the code to its Flickr software, and Google Maps also allows development on its platform. The OnNYTurf NYC Subway Map is based on this code.

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