Creating Passionate Customers: Brand Evangelism and What it Means to Your Business
Last week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business…
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy
My husband Brian, who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on…
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