The Success of Customer Service is Dependent Upon True Social Engagement
With social media now a mainstream activity — after all, nearly 700 million users are on Facebook, 300 million users are on Twitter, 61.4%…
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Connection: Social Media’s Special Gift
When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web…
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Social Media Strategy from A to Z
Social media might be old. It might even be a dead buzzword. That’s why you need to paint a picture that’s more meaningful and…
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Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter
Apple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of…
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Why Customer Service Should Be in Your Social Media Marketing Strategy
If you’re reading this article, it should be clear to you that people use social media — like this very blog post — as…
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