Why SEO is Easier than Social Media Marketing
There are a fair number of excellent search engine optimization experts (SEOs) in the wild, but there are countless social media marketing experts, many…
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Social Media for Non-Profits: How One Small Charity Makes it Work
In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules, I am going to highlight other…
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Why Customer Service Should Be in Your Social Media Marketing Strategy
If you’re reading this article, it should be clear to you that people use social media — like this very blog post — as…
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A Brief Introduction to The New Community Rules: Marketing on the Social Web
After years of trial and error and months of writing, The New Community Rules (O’Reilly link | Amazon link) has been released, and I…
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy
My husband Brian, who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on…
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