Creating Passionate Customers: Brand Evangelism and What it Means to Your Business
Last week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business…
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Take the Private Beta Approach, Since It’s Inherently Viral
How many times has a private beta piqued your curiosity? How many times has it turned you off because of the nature of it…
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Dissatisfied Customers + Word of Mouth = Marketing Gone Bad
The worst possible thing you can do is to slight someone else at the expense of convenience. The result is bad publicity, regardless of…
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