7 Deadly Blog Writing Sins
This is a guest post by Frank Lee.
These days, many people have started a blog for hobby or business. The trouble is, with so much competition out there, your blog really has to stand out from the crowd. In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. In short, in order to have any impact whatsoever, good is just not good enough. Your blog has to be excellent.
Your Blog Is Not Getting Traffic?
Maybe you’ve set up a blog to advertise your business. Maybe you’ve set up a blog to run AdSense and earn money from the search engines. Maybe you just have a message you want to share. Whatever your motivation, your blog needs traffic to achieve those goals, and to do that, you need great content.
Today I will share with you some blog writing tips from my own experience that are pure gold, and will have you building traffic, and repeat visitors, in no time!
Get Your Blog Read and Followed
When it comes to the internet, there’s one golden rule that stands head and shoulders above the others: content is king. Although there are other types of content out there that you could post on your blog, that usually means you need to write great blog posts. Here are those sins, and how you can avoid them:
Using Jargon or Technical Terms
If you think writing blog posts that require a degree or a post grad in nuclear physics to understand, you’re not going to get a big following. No one cares how smart you are, or how smart you think you are. What they want is concise, interesting, and most importantly, intelligible content. Always write in layman’s terms (unless you are really writing for nuclear physicists – in that case, you’re on your own!)
Using Complex, High Brow English
You might be interested to find that the average internet user reads at high school level. That means that that entire high brow English you think is impressive is actually a giant yawn fest. When it comes to the level of language, I follow the K.I.S.S. principle: Keep It Simple Stupid! That way, everyone can read and understand your posts.
Writing As If You’re Authoring a Textbook
Blogs are not designed to be highly technical pieces of literature. They’re designed to be chatty – as if you were having a conversation with a friend. Write your blog posts to be funny, interesting and most importantly, as if you were talking to an actual human.
Not Using Keywords
Okay, so your blog posts need to be people friendly. That doesn’t mean they can’t be search engine friendly too. A peppering of keywords here and there will help your blog be more visible to search engines. This is especially useful when your blog links to a site, or when you are using AdSense or another service to earn off your blog.
All right, so it seems contradictory, but if you’re going to use keywords as I mentioned before, you can’t just stuff them in everywhere! Slow down! Remember, your posts still have to make sense to actual humans, so save the keywords for places where they actually make sense, and where using them won’t confuse your reader.
Long, Unbroken Chunks of Text
People read blogs and other web content to get information. However, when faced with a screen dominated by a solid block of text, it’s very hard for them to follow your train of thought. Use headings, subheadings, bullets and lists to break up the monotony, and make your text easier to scan through. You’ll have far more chance that visitors will actually finish reading your posts!
Not Including Images
Okay, so I know I said that content is king, and it’s true that the text content of your blog is what people are visiting for. That having been said, well chosen images can add interest, and help to put what you are writing in context. Think of it as eye candy for your readers! Just make sure that the images are relevant and copyright free!
Avoid doing the above when doing your next blog post. Blogging is fun to do once you got the building blocks right. As you develop the habits to write great blog posts, you will see your readership increase. And it is such a reward to see when your blog post helping people to make breakthrough or to learn a new idea. Those comments on your blog are great way to hear the feedback and to improve your blog constantly.
It is vital to master writing great content on your blog. Next step you need to market your blog to reach your target audience. Social media marketing, SEO, and forum marketing are the great ways to expand your market coverage.
Develop a systematic way to achieve your goal by doing content creation and traffic generation regularly rather than a shotgun approach. Schedule those important activities in your weekly calendar.
Keep building more valuable content and engage in marketing this content. Your consistent effort will payoff quickly.
Frank Lee shares a Free Gift to guide you step-by-step to “Breakthrough Article Marketing” – simply visit his site today and discover how you too can generate loads of free buying traffic using a simple 5 step unique article writing method in his Internet Marketing Systems. Frank also runs a list building program that will easily help you build your email subscribers.
Photos by Shutterstock.