Want more than what you see here? Get the monthly newsletter, new for 2011. As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30. I started this “best...
read moreFor many smaller businesses who have no real online reach or visibility, social media is a blessing that can establish the business rather easily once you connect with the right people. For other businesses, their brand is already so well known that they may feel that they don’t have to step into social media at all....
read moreThis isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. I’m sharing this because I think that despite the controversial nature, it is a significant discussion, especially since I suspect that many of you might have thought differently about...
read moreTools are a wonderful part of today’s information age, but if you’re going to use “social networks” or that thing we call “social media,” it’s important to remember the common denominator: the social. Without an understanding of your community and an understanding of the influencers,...
read moreBecause a Flickr photo and tweet I posted eventually was responded to, I debated posting this altogether. However, the lack of follow-through was unsettling enough that I am publishing this post. The first week of September was difficult for American cable network TLC. There was a hostage situation at the parent company, Discovery...
read moreIf you’re doing social media for your business, there’s nothing better than to do it right. Many companies partake in this “shiny toy syndrome” and do it all without a plan or strategy in place. Worse, many don’t really understand what to do once they start. They hear about tools, put forth a miserable...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
