Social Media Consultant and Tech Geek at Heart

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Best Internet Marketing Posts of 2009

January 5, 2010

It’s my birthday! And like last year, I have a gift for you.

Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Here’s my list for 2008. Here’s 2007. Here’s 2006. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. Yes, that’s right. Despite the changing landscape, the articles I list here are typically those that I feel are “timeless” in that they could be referenced in the future and still have utility. These posts are not in response to newsworthy events, nor are they displayed in any particular order. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

Every year, I can only read so many articles. I try to keep this as exhaustive as possible, but even so, I don’t know every great resource. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. If you’re looking to be included on 2010′s list, you now know what to do.

This is a preview of Best Internet Marketing Posts of 2009. Read the full post (10284 words, 10 images, estimated 41:08 mins reading time)
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Best Internet Marketing Posts of 2008

January 5, 2009

Best Internet Marketing Posts of 2008

Today is my birthday, and I decided to give you all a gift that few of you have been highly anticipating for a few months now. My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. I spent about 3 days (and nights) on it (without sleep) and I was quite happy with the turnout. This year, I began starting to write this compilation in the first week of December. The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. Like last year, I’ve grouped them into different categories and written short descriptions on each post. There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. I hope this year’s list surpasses last year’s. Let me know how I did in the comments. ;)

Here’s how this works: In the Internet Marketing Best Posts “series,” I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you’ll see that these posts are still relevant in a few years down the road.

This is a preview of Best Internet Marketing Posts of 2008. Read the full post (7869 words, 11 images, estimated 31:29 mins reading time)
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More Great Internet Marketing Posts for 2007

January 15, 2008

SEMMYS LogoThought you had enough of the greatest Internet Marketing posts of 2007? Well, unfortunately, your reading list has just lengthened. Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). In addition to a bit over overlap from my previous post, Matt covers other categories pertinent to search marketing, including local search, search technology (e.g. robots.txt, IP questions for hosting, etc.), small business, analytics (he dedicates a whole section to this one!), rants, and funny posts about the search marketing industry in general.

I’m pleased to announce that I will be judging the category on Blogs and Blogging along with Michael Gray. Since I love blogs about blogging (really, I do!), this is the perfect match. (Thanks, Matt!)

I’m also pleasantly surprised to see that seven blog posts of mine on three blogs have somehow been nominated in six different categories. Here they are, in no particular order:

This is a preview of More Great Internet Marketing Posts for 2007. Read the full post (347 words, 1 image, estimated 1:23 mins reading time)
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Google vs. eBay: Can’t We All Just Get Along?

June 20, 2007

As many of you know, Google and eBay are not on the best of terms right now. At the recent eBay Live event in Boston, some Googlers tried to crash eBay’s party by holding their own Google Checkout Freedom Party to persuade Paypal users to switch to Google Checkout. (The party was since cancelled.) However, the damage was done. eBay pulled its Google ads on AdWords, which resulted in losses for Google of $26 million monthly (or $312 million annually).

Truthfully, the situation is a mess. As many people said, it was very unprofessional of Google to hold their own party in the vicinity of the competition.

The google protest party is in pretty bad taste. Very unlike them..

Google was doing just fine with eBay’s competition. eBay was doing just fine without Google’s competition. All in all, they coexisted and the world was a happy place.

And then this happened.

But what about its aftermath? After eBay had its rift with Google, its traffic actually went up. Bill Tancer of Hitwise confirms this fact, but then says something rather substantial:

25% of eBays search traffic from Google (and thats just the top 5 words) comes from brand, domain or navigational searches for eBay (e.g. “ebay,” “ebay.com” “www.ebay.com”).

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Google Needs to Screen Ad Purchasers More Closely

April 26, 2007

Earlier this morning, I reported on Search Engine Roundtable that Google users are becoming infected with malware after clicking on Sponsored Listings. The problem was discovered on April 10th. Another victim of a similar Google AdWords hack reported the issue on April 23rd.

Yesterday, I also addressed a consistent concern about irrelevant Google AdSense ads. This problem is a lot more prevalent. The URLs don’t necessarily take users to the desired location. I suppose the paid search experience, even with a Quality Score, is just not as good as the organic search experience for some terms.

It’s April 26th and there’s a definite need for a very involved human element to be introduced into assessing the reliability of sponsored listings. Minutes ago, I noticed via TheGoogleCache that there’s a definite problem with sponsored results displaying totally useless information.

I was able to reproduce the problem too. Take a look and see for yourself:

What's with these Google Sponsored Listings?

As more and more people find the way to monetize, more and more people find ways to exploit monetization. With the billions of dollars Google invests in advertising, it would be a wonderful thing if they got it down pat algorithmically. But until then, there should be a many more pairs of eyes working to ensure that surfer experience is enhanced from a paid perspective.

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