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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

This is a guest post by Julian Rockwood, a product manager at Signal. For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Compounding the challenge: Consumer use of emerging technologies is moving faster than a...

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Email Overload: The Secret to Getting Inbox Zero Every Time

I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset. Because I’ve streamlined this process so well, I figure other people would benefit from my tips...

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The Productive Online Business Toolbox: My Must-Have Tools

As many of you know, I’m a work at home mom who operates as a consultant, ad sales manager for Mashable, and soon-to-be startup founder all from one single Dell laptop which I use as a desktop. Having a home office is both a blessing and a curse; the ability not to commute makes my life easier and saves me about 3-4 hours per...

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Best Internet Marketing Posts of 2010

Want more than what you see here? Get the monthly newsletter, new for 2011. As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30. I started this “best...

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13 Characteristics Of Successful Digital Schmoozers

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Digital schomoozers. You know the type. They have REALLY engaged social networks. It seems no matter what they post, their readers and followers respond...

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11 Common Mistakes That People Make With Their Personal Brands

This is a guest post from James Adams. People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. Here you will find 11 common mistakes that people make with...

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