Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

From the category archives:

Internet

Best Internet Marketing Posts of 2010

January 5, 2011

Want more than what you see here? Get the monthly newsletter, new for 2011.

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.

I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.

Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.

This is a preview of Best Internet Marketing Posts of 2010. Read the full post (9658 words, 11 images, estimated 38:38 mins reading time)
Continue Reading71 comments
Read the full article →

13 Characteristics Of Successful Digital Schmoozers

December 7, 2010

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business.

Digital schomoozers. You know the type. They have REALLY engaged social networks. It seems no matter what they post, their readers and followers respond and engage with them as a result. And in many cases, it could literally be anything ranging from a new product to asking how everyone is doing to some TMI information about how their cat ate the wrong kind of food and threw up everywhere.

To the outside eye, this looks a little ridiculous. Why are these schmoozers so popular? What are the top 1% of these digital schmoozers doing that the other 99% of online citizens seems to be missing out on? How are they able to build quality relationships and a large following for their brand with seemingly little effort?

More importantly, how can YOU (if you choose) leverage those same principles to become an influential leader in your niche?

Over the past two years, I’ve been on a quest to answer the questions above through:

This is a preview of 13 Characteristics Of Successful Digital Schmoozers. Read the full post (1767 words, 4 images, estimated 7:04 mins reading time)
Continue Reading47 comments
Read the full article →

11 Common Mistakes That People Make With Their Personal Brands

October 7, 2010

This is a guest post from James Adams.

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. Here you will find 11 common mistakes that people make with their personal brands and suggestions that will help you avoid them.

Inconsistent Behavior

Customers tend to value consistency. That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. Similarly, you should be consistent in your thoughts and opinions as you present them. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. If you change your opinions or positions too often, customers will begin to question your credentials, something that will have a devastating impact on your personal brand. Define your thought patterns and opinions so that your brand is always consistent.

This is a preview of 11 Common Mistakes That People Make With Their Personal Brands. Read the full post (1089 words, 3 images, estimated 4:21 mins reading time)
Continue Reading23 comments
Read the full article →

Social Media Insecurity: What to do When Online Activity Affects Your Offline Relationships

August 18, 2010

As social media enthusiasts, we often forget that we live in a different type of world than everyone else. We might be more keen to open up to strangers and share our feelings with people we don’t know. It’s the world we’re living in — for us, at least, and it will continue as we spread these ideas to our peers and colleagues, all of whom will likely slowly open up to this world in due time. All paths will ultimately lead to here whether or not these “outsiders” have chosen to accept it yet.

I can empathize with the holdouts. I have family members who are really confused with how omnipresent I seem online, but at the end of the day, they take pride in that. My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. When she found out I was his niece, she became ecstatic. I told her to reach out and I embraced the opportunity to help her. (If you’re hiring for entry level in NYC, let me know and I’ll pass on her info!). Meanwhile, I did my uncle proud. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity.

This is a preview of Social Media Insecurity: What to do When Online Activity Affects Your Offline Relationships. Read the full post (1430 words, 3 images, estimated 5:43 mins reading time)
Continue Reading29 comments
Read the full article →

How You Can Benefit from Real Time Search

April 22, 2010

This is a guest post by Evan Britton, founder of Sency.

It was recently reported that there are over 50 million updates posted to Twitter every day. In addition to Twitter, there are a slew of other social networks which enable users to post status updates, links, and information daily. All of this data that is posted is changing everyday – so most of today’s updates won’t be relevant tomorrow. However, today’s updates are certainly relevant as they can give you a window into people thoughts and opinions. A real time search engine allows you to scour all of this data to see what’s being said right now about any given topic.

When you search “Tiger Woods” on a traditional search engine, you will get results which include news stories from major media outlets, links to Wikipedia and espn.com, and Tiger’s official site which happens to be TigerWoods.com. However, a real time search on Tiger Woods will let you see what the public is saying right now about the famous golfer. This is a new type of search, one which gives you a window into the public’s thoughts – in real time.

This is a preview of How You Can Benefit from Real Time Search. Read the full post (1263 words, 2 images, estimated 5:03 mins reading time)
Continue Reading6 comments
Read the full article →

← Previous Entries

Next Entries →