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Best Internet Marketing Posts of 2010

January 5, 2011

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As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.

I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.

Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

December 31, 2009

Since we’re about to jump into 2010 (that’s “twenty ten,” everyone), I wanted to ring in the new year with something that will hopefully kick start your collaborative efforts. This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr, a Greek web host that offers shared hosting.

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. There are three main reasons why this model works:

  1. Crowdsourcing builds competition – In an environment where one person is the one having the power to build something, mediocrity is usually the final result. When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. As they saying goes, competition breeds excellence.
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What Traits Define a Social Media Marketer?

July 8, 2008

With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services. What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services.

Maki, Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. This is not just standard required job skills but rather a deep interest that pervades one’s day to day life. One needs to constantly be informed of the latest technologies while striving always to learn and improve one’s knowledge levels. In order to do well when marketing, one should have tactical knowledge and ideally, first-hand experience of the specific social media platform. This will help a great deal in planning and managing successful marketing campaigns.

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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

March 10, 2008

Greetings all from SXSW! It’s been an incredibly busy and physically taxing few days (with little hotel internet and no real opportunities to sit down and edit posts), so you’re seeing yesterday’s keynote today (and numerous other posts to be put on this blog in the upcoming days). Here we go with the highly-talked-about keynote presentation at South by Southwest…

Just like an Apple keynote, they tried to build up some serious momentum for this event. In fact, before Mark Zuckerberg of Facebook came out into the open, they dimmed the lights, pumped up the volume, and introduced Mark with some catchy Daft Punk tunes.

This keynote has been heavily discussed, mostly criticizing BusinessWeek editor and interviewer Sarah Lacy’s approach toward the interview. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event. Particularly, for me, Mark Zuckerberg’s responses were lacking of any substance and felt too “corporate.”? Brian Solis has written a very good piece on Sarah after spending hours speaking with her about the backlash.

Zuckerberg and Lacy
(Photo credit: Brian Solis)

Here’s the edited version of the interview from a neutral perspective.

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Best Internet Marketing Blog Posts of 2007

December 26, 2007

BlogLast year, I ended 2006 with a great (and still pertinent) list of blog posts and articles that I felt were really the best in their class in the area of Internet Marketing. This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) :) (Disclaimer: I’m certain that even with this list in excess of 250 links, I forgot a bunch of posts, so if you have any additional recommendations, please feel free to comment and I’ll add them!)

By the way, I still haven’t fully embraced video yet, so this will only include written articles. Maybe next year, folks!

Social Media Sites: General

This is a preview of Best Internet Marketing Blog Posts of 2007. Read the full post (8336 words, 5 images, estimated 33:21 mins reading time)
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