While not acknowledged or acclaimed by most social media marketing “experts,” StumbleUpon is a fine tool that can bring lots of traffic — both the targeted and untargeted kind — to your website. But with all other social networks, there are rules of engagement that are determined by the community. Brief...
read moreHere’s a truism that Facebook PR is not sure how to readily admit. There really aren’t 350 million members on Facebook. Take my husband’s grandfather as an example. He’s an 89-year-old guy who doesn’t really have his passwords all in the same place, nor does he have an acute sense of hearing to...
read moreWith many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services. What skills, though, do successful social media...
read moreEarlier this month, Plurk was discovered and has had social media addicts abuzz with the “new Twitter clone,” especially as a result of Twitter downtime. After using both closely, the comparison to Twitter shouldn’t even be the case. Plurk and Twitter are two entirely different beasts. Personally, I don’t...
read moreFor some people, the lessons of SMX Social Media did not resonate. There really is one takeaway that doesn’t seem to be widely understood: Understand the community. Know who you’re pitching to. Know what you’re getting into. There’s a clear misconception that because you can contact all your friends and...
read moreThis is a difficult post to write because I feel that people will already take offense to it before reading what I want to offer. First, the full disclosure: I am a moderator at Sphinn. Many of you, whether close friends online or folks I’ve met at conferences, ask me to Sphinn your stories. Sometimes you’ll be very...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
