Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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darren rowse

How to Get an Influencer’s Attention

March 24, 2010

Influence is everywhere, but it’s up to you to spot it. As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Perhaps this might serve as the start of a real relationship. If nothing else, these influencers will help to share your story with their own audience.

I contacted a number of influencers to see what grabs their attention. I selected influencers in all different “walks of life” and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. The question I asked, simply, was “how do you recommend people grab your attention?” The question was purposely left open-ended; I wasn’t necessarily seeking out attention in the form of a product pitch, despite the fact that many of those asked are prominent bloggers. As such, the responses are varied — just the way I wanted it. Here’s what they told me:

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What Traits Define a Social Media Marketer?

July 8, 2008

With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services. What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services.

Maki, Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. This is not just standard required job skills but rather a deep interest that pervades one’s day to day life. One needs to constantly be informed of the latest technologies while striving always to learn and improve one’s knowledge levels. In order to do well when marketing, one should have tactical knowledge and ideally, first-hand experience of the specific social media platform. This will help a great deal in planning and managing successful marketing campaigns.

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Blogging: Social Media is Not Only About Social Media Sites

January 23, 2008

Key to the PuzzleOften, I hear from people who complain that social media doesn’t do anything for their “marketing” efforts. Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

But there’s a lot more to media than just these social networking sites. In fact, a highly underappreciated but heavily trafficked method works just as well: the blog.

If you get your product name out among many blogs, eventually, the word gets out. This shouldn’t come as a surprise. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. The takeaway: if you talk about something enough, people will listen (even if they don’t want to). Repeated exposure builds recognition.

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