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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

How a Small New York City Hotel Put Itself on the Map through Social Media

Did you know that New York City offers more opportunities than the standard tourist attractions? Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? I know when my parents come to NYC, they go to what’s familiar. When you go to a conference...

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The Importance of Networking on the Internet

This post is a little personal in nature, but I’m sure if you read through the end, you’ll enjoy reading this story as much as I enjoyed telling it. In fact, I’ve been meaning to tell this story for nearly two years. In the last few years, I’ve taken the liberty of doing more than just blogging —...

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What Traits Define a Social Media Marketer?

With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services. What skills, though, do successful social media...

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