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College Statistics 2006: MySpace, Facebook, YouTube, Google!

December 1, 2006

According to the 2006 GenX2Z Anderson Analytics survey (PDF link), the top five websites of choice by college students are:

    Googleplex Hotness

  1. MySpace (13% of visits, a 258% increase from 2005)
  2. facebook.com (11.5%, a 41% increase from 2005)
  3. youtube.com (4.5%, with no data from 2005 recorded)
  4. collegehumor.com (3.7%, a 61% decrease from 2005)
  5. Google.com (3.7%, a 13% decrease from 2005)

That puts Google, Inc. in two of the top ten spots, making any community-oriented website envious of the search engine that also seems to be faring quite well in social networking too.

Does it come as any surprise that Google is the employer of choice by college students? According to another recent survey on CollegeGrad.com, almost half — 49% — of students would rather work at Google than Microsoft (29%) or Yahoo (12%).

Could they score a job? Maybe, if Google really is getting easier on hiring.

So — why do college students want to work at Google?Google Ping-Pong

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Branding and People’s Desires to Avoid It

November 15, 2006

Zune LogoWith yesterday being the Microsoft Zune official release and the fact that people are adamant about getting a Zune over all other such products out there, I’ve begun questioning how and why people choose to support certain brands.

From recent Hitwise data, Google accounts for over 60% of search. Why doesn’t Google have more than 60% or closer to 70% or even 100%? Is it because the other approximately 40% believe that their search engine of choice is superior (which could very well be the case)? Do they hate the Google ads and not want to see them? Do the others simply not know about Google? Do they dislike monopolies? Or do these individuals in the minority simply not want to support the Google brand on principle?

Consider the hype surrounded by Microsoft (which I noticed was most prevalent in the Windows 98 era). EveryoneMicrosoft Windows Logo chanted “Microsoft sucks,” though everyone continued buying Microsoft products and we saw no shortage or significant shifts that evidenced a market shift to something “superior.” Why is this so? Microsoft is what was easiest for everyone. Windows was what worked. Windows had more compatible applications, whereas other competing operating systems (MacOS, Linux) simply did not. Microsoft was the winning brand, but we still saw people, albeit in small numbers, change course.

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Should Universal be Entitled to Zune profits?

November 9, 2006

On November 14th, the Microsoft Zune, a wireless portable media player, will be available for sale. The hype in anticipation of the Zune has been pretty darn big, and apparently other companies (read: Universal, the world’s largest music company) are looking to cash in.

Microsoft announced yesterday that it would be giving over $1 per each Zune sold to Universal. That’s $1 per a piece of hardware that Universal had no involvement in producing. However, the agreement reached means that Universal will now be licensing its music in the Microsoft Zune store, which leaves the status of iTunes to be determined.

Microsoft’s agreement to pay Universal per Zune unit sets off a heat wave and puts a lot of pressure on Apple to do the same (Apple currently pays off a portion of royalties per iTunes sales and does not compensate anyone for the sales of its iPods). Universal has one year left of its licensing agreement with the iTunes store, and who knows what kinds of negotiations will be made once the Zune precedence is set. Apple is Microsoft’s biggest competitor in the portable music market, so Microsoft played the pretty devious card when agreeing to this deal.

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CNN reports Over 100,000,000 Websites: A Walk Through History

November 2, 2006

Netcraft's Data That There Are 100 Million WebsitesA source at Netcraft, an Internet monitoring company that has been tracking the growth of websites for over 10 years, has informed CNN that there are 100 million websites on the Internet. A little less than half of that are sites that are “busy and updated often.”

Surprised? I’m not. Technorati says it’s tracking 58.6 million blogs. 100 million in comparison is not such a big jump (even though the larger number tracks distinct hostnames, and a lot of blogs are on subdomains, e.g. something.typepad.com).

Netcraft provides even more interesting data in their own blog giving the breakdown of the types of web hosts. I’m not surprised with these results either, although the not-so-technically savvy individual might be wondering what an Apache is. For me and my line of work, having Apache at over 60% of the market share is expected (and for me, preferred). I can’t emphasize the ease of setting up sites on Apache (on Linux, more particularly) — but I’ll save that for a later post. It is a little shocking that the numbers have dropped in the past months, but hey, the term Microsoft is familiar to every household, and as sites grow and new hosting companies solicit their services, a lot of people are likely to turn to a Microsoft server because it’s a name they are used to.

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