College students love MySpace, facebook.com, and Google properties. They even want to work there. What drives them to Google over all other companies?
Are people avoiding big brands for any particular reason? Is it disloyalty to the dominant brand? Or are they convinced that “anything is better” than the leader? How do brands reconcile with these differences?
Universal assumes that everyone is going to download its music and therefore should be entitled to Zune profits (and iPods too). I know people who use such players solely as an educational tool and Universal doesn’t deserve a share.
CNN reports 100 million websites. I built my first website a very long time ago and I walk through my historical online roots.