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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

Building Trust: A Relationship is Not a Newsletter Opt-In

In my social media etiquette handbook, which is easily my most referenced post of the past year, I allude to a problem that has become increasingly more prominent in social media circles and on social media networks and sites. In the post, I shared my don’ts of social networks, and to that point, I added the following rule...

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Going Above And Beyond Your Call of Duty

There are thousands of competing businesses. Each can say they offer so-and-so, but there’s going to have to be something that differentiates Company A from Company B. I’ve been observing company behavior and recognize that an important differentiation is when you go above and beyond what is required of your job...

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