Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead

January 12, 2010

Here’s a truism that Facebook PR is not sure how to readily admit. There really aren’t 350 million members on Facebook. Take my husband’s grandfather as an example. He’s an 89-year-old guy who doesn’t really have his passwords all in the same place, nor does he have an acute sense of hearing to realize that when his grandchildren say “hey grandpa, I’m making a Facebook account for you!” he should respond with “Oh, I already have one.” Consequently, the guy has three Facebook profiles, all of which were created for him by three different members of his family.

Got any family members who boast more than one Facebook profile? You’re likely not alone. Now consider your industry. I have several friends who have both a personal profile and a business profile. These are users who like Facebook but find it rather difficult to merge the personal and professional into one cohesive online identity. I’m sure the internet marketing industry isn’t alone in this regard.

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Building Trust: A Relationship is Not a Newsletter Opt-In

December 8, 2009

In my social media etiquette handbook, which is easily my most referenced post of the past year, I allude to a problem that has become increasingly more prominent in social media circles and on social media networks and sites. In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn:

Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. In a specific case, I manage a few LinkedIn groups so my email address is far more visible on the site than I’d like. I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. Perhaps this individual lost sight that LinkedIn is a professional network and not a spam facilitator. Even so, recipients should still be required to opt in.

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Going Above And Beyond Your Call of Duty

December 2, 2006

There are thousands of competing businesses. Each can say they offer so-and-so, but there’s going to have to be something that differentiates Company A from Company B.

I’ve been observing company behavior and recognize that an important differentiation is when you go above and beyond what is required of your job description and show extreme dedication to an individual’s needs.

Seth Godin wrote about this aspect earlier this week. I wholeheartedly agree. As a customer, I feel more inclined to send praise to a manager when I see a representative go above what is necessary to make sure I am satisfied. I am more inclined to continue my business with this company again. I am more inclined to recommend other people to this business.

Doing the bare minimum is still probably good enough.

But following up, doing work beyond the minimum — that is what ultimately establishes a personal connection between you and and your clients.

Working late nights and long hours and taking that 5 minute period out of your lunch break to make sure that your customer is happy with your work is an important element of strengthening your business relationship. Further, it lets your customers see you in a more positive light because you are doing something that you may not necessarily be getting paid extra for. It shows your customers that you care and that their happiness is important to you.

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