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Best Internet Marketing Posts of 2010

January 5, 2011

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As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.

I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.

Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.

This is a preview of Best Internet Marketing Posts of 2010. Read the full post (9658 words, 11 images, estimated 38:38 mins reading time)
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How to Use Facebook for Business and Marketing

May 5, 2010

Welcome searchers! If you’d like help with your social media strategy, including Facebook and Twitter outreach, please feel free to contact me for social media consulting.

As much as Facebook may not be kind to businesses, it’s still a tremendously valuable business tool. After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Therefore, it’s a force to be reckoned with. Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing.

Profile Page versus Fan Page

The average Facebook user uses Facebook not for business but for personal communications. I am one of those users. In fact, I explain my Facebook usage by stating that if you want to follow me in a professional capacity, you can use one of my two fan pages. Simply stated, for a business, you should create a Fan Page. Want one? Go here. If you are officially representing your company, you’d want to create an Official Page.

This is a preview of How to Use Facebook for Business and Marketing. Read the full post (2250 words, 9 images, estimated 9:00 mins reading time)
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An Open Letter to Facebook

April 28, 2010

I started this letter before f8, so for the record, it’s not about anything new. However, it even holds more water as a result. While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken” or that have not yet been addressed. As such, this letter serves the purpose of reminding Facebook that they should focus on current affairs — especially for businesses — before launching new initiatives.

Dear Facebook,

I’ve been your buddy since you were open to a handful of select universities and were called thefacebook.com. In fact, you can validate that by cross checking my user ID, 102991, which should indicate that I’ve been around for a real long time (since February 2004, to be more precise). And though I signed up when I was a recent college graduate, I’ve been an addict for quite awhile and even was impressed by the early app offerings, consistently applauding many of your developments. So you see, my complaints to you are that of someone who has been with you through and through. I like you, Facebook, I do. You’re kind of fun. Usually.

This is a preview of An Open Letter to Facebook. Read the full post (2123 words, 1 image, estimated 8:30 mins reading time)
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Why You Should Have a Secondary Twitter Account

February 16, 2010

As we know, Twitter is an incredibly powerful platform and enables businesses and individuals to build strong relationships with customers and peers. I, too, find that Twitter has been incredibly powerful for me to connect with real life colleagues, readers of Techipedia, family, and everyone in between.

I consider my current @tamar network, though, either quite knowledgeable or clueless and inactive (as in the case of my family — I still love them but they’re not the target audience for my Twitter account, which is rather social-media focused). I’m not sure there’s much “in-between.”

I’m also something of a Twitter purist. My only questionable tweets are actually about business projects (yes, I am NameCheap’s new marketing consultant as Michelle Greer moves onto bigger and better things). I try to limit the types of tweets that I send and keep them professional or relevant to my audience. However, there are times when I actually want to step outside my shell and assume the other parts of my identity I don’t often display under the @tamar persona.

This is a preview of Why You Should Have a Secondary Twitter Account. Read the full post (1470 words, 3 images, estimated 5:53 mins reading time)
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Best Internet Marketing Posts of 2009

January 5, 2010

It’s my birthday! And like last year, I have a gift for you.

Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Here’s my list for 2008. Here’s 2007. Here’s 2006. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. Yes, that’s right. Despite the changing landscape, the articles I list here are typically those that I feel are “timeless” in that they could be referenced in the future and still have utility. These posts are not in response to newsworthy events, nor are they displayed in any particular order. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

Every year, I can only read so many articles. I try to keep this as exhaustive as possible, but even so, I don’t know every great resource. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. If you’re looking to be included on 2010′s list, you now know what to do.

This is a preview of Best Internet Marketing Posts of 2009. Read the full post (10284 words, 10 images, estimated 41:08 mins reading time)
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