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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

15 Tips To Optimize Your LinkedIn Initiative

This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how...

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Understanding the Nature of an Event Using Social Analytics

This is a guest post from Marshall Sponder, author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage, which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for...

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity” of it all. I took the opportunity to contact some of my esteemed friends and colleagues who...

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The Success of Customer Service is Dependent Upon True Social Engagement

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook, 300 million users are on Twitter, 61.4% of global internet users are managing online profiles, and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business...

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5 Ways Social Media is Like a Great Friendship

This is a guest post by Danny Wong. When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. Businesses could now show some personality rather than...

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Connection: Social Media’s Special Gift

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. It’s up to you to capitalize...

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