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How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

October 4, 2011

This is a guest post by Amy Porterfield.

Selling yourself is hard.

But it’s next to impossible to thrive in a world that’s hyper-engaged if you refuse to bust out of your shell and, well—brag a little.

That’s right: brag.

Bragging is a way to prove you know your stuff. As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.”

Social media is an ideal platform to carve out a niche and own your territory. But there’s a very fine line between bragging with “specificity, authenticity and passion” and coming off like a self-absorbed egomaniac (or a used car salesman).

Below are three steps to bragging better—so you can stand out, inspire and build deeper relationships online.

#1: True Rock Stars Show—They Don’t Tell

People who brag well online lead with their expertise, not with a sales pitch.

Or like your English teacher used to say, they practice “show, don’t tell.”

In a very noisy online world, your goal is to inspire your market to sit up and take notice of you. You want them to connect, deeply, with your value proposition. But words only go so far.

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15 Tips To Optimize Your LinkedIn Initiative

September 13, 2011

This is a guest post by Lior Levin.

LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole.

Here’s some of our favorite tips to get the most out of your LinkedIn experience:

Be Professional

Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. Only interact in a professional manner with other users.

If you take a look at your LinkedIn inbox, you’ll noticed that it’s more like an email inbox rather than a social networking message system. Therefore, you should treat it as such when corresponding with others professionals on the site.

Also, the groups on Linkedin are not like your average Facebook group. They’re a place for professionals to connect, network, and share knowledge. The way you carry yourself and interact with other members is extremely important

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Understanding the Nature of an Event Using Social Analytics

August 17, 2011

This is a guest post from Marshall Sponder, author of the newly released Social Media Analytics.

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage, which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard, who authored a book on the science of harnessing internet buzz to track threats and opportunities. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

August 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity” of it all. I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me:

Shannon Paul

Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog.

Shannon’s Little Known Social Media Secret: One of my secrets is to be a fierce editor. I’ve edited a lot of blog posts and with new writers especially, I almost always invariably move the third paragraph to the top. I still do this with myself much of the time. That way I give myself permission to get out all of the thoughts that eventually lead to a good opening paragraph. We know people read much differently online and we have little time to grab their attention. Moving the third paragraph to the top of the post almost always makes for a better lead to get readers working their way down the page.

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The Success of Customer Service is Dependent Upon True Social Engagement

May 19, 2011

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook, 300 million users are on Twitter, 61.4% of global internet users are managing online profiles, and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business have a functional social media plan. Indeed, social media is useful in at least six parts of your company’s functions: sales, marketing & public relations, customer service, research & development, human resources, and executives & management. All in all, it sounds really lovely. Businesses pounce on the opportunity to integrate social media plans in their regular activities, but in many cases, they fall short.

If You Don’t Execute, You’re a Failure

As of late, I realize that social media interaction is merely a false front for a lot of companies to show that they care. Consumerist recently highlighted findings that showed that companies are hiring social media folks (both internally and externally) to listen in social channels for complaints, reply to the consumer feigning concern, and drop the matter entirely. The idea is that if you can get unhappy customers to STFU (at least in the public realm), you’ve done your job because the customer likely is now going to stop campaigning for attention publicly and your company looks like they’ve been proactive.

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