Connection: Social Media’s Special Gift
When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web…
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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. Her community outreach on behalf of Electronic Arts was amazing…
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Best Internet Marketing Posts of 2010
Want more than what you see here? Get the monthly newsletter, new for 2011. As many of you know, I have an annual tradition…
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How to Spice up Your Social Media Strategy in 2011
This is a guest post by Jennifer Mattern. Is your company’s social media strategy really working? Could it stand for some improvement? Whether you…
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How Do You Socialize an Already Social Brand?
For many smaller businesses who have no real online reach or visibility, social media is a blessing that can establish the business rather easily…
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