Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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I’m Stuck in the Sandbox and I want Out!

September 28, 2006

As a new blogger and a new face to the crowd of SEO, I’m faced with this big challenge: where are my readers going to come from? I encountered this issue before when I first started blogging back on my personal blog (now defunct … or rather, just hidden) back in the day, but my friends were not the type of people who were actually interested in reading everything — though I will admit that I did have a good following among the closer ones. I will credit Andy Hagans for his excellent guide to getting out of the sandbox so that people will actually know who I am and maybe consider me to be an authority one day.

What is this sandbox that I speak of? I’m new, so allow me to introduce this, even though you’ve seen it hundreds of times before if you’re already in the industry. The sandbox effect is a Google method of basing its rankings (bringing them to the top of the search engines) on a trust mechanism. Furthermore, older sites (and domain names) fare better. Getting your site on authoritative sites is critical. Link bait is a necessity for people like me, and the list by Jim Westergren, while old, still holds true today and is a great starting point. This guide by Andy at TextLinkAds (also known as TLA) is definitely worth serious mention and consideration.

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Why People Use MySpace

September 26, 2006

I have to admit, although I’m pretty much on top of technology, especially in the social networking sphere (hey, I still have a lot to learn about SEO, but when AOL first came out with its concept of buddy lists, I was in the beta program), there are a few places where I just took my precious time and didn’t sign up. Most recently, the site that had me signing up late in the game was MySpace. It’s really surprising that I even went ahead to register for an account on MySpace, because PCWorld puts it at #1 on the list of the worst 25 web sites ever.

So why the sudden appeal? I’ve long been a friend of Facebook, a far neater and easier system to navigate, not to mention one that is extremely fast to use. I truthfully never think I’ve ever seen the “Sorry, an unexpected error has occurred” message on Facebook, while the MySpace page I am working on right now (for work-related purposes) has been giving me such errors daily.

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