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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

Branding and People’s Desires to Avoid It

With yesterday being the Microsoft Zune official release and the fact that people are adamant about getting a Zune over all other such products out there, I’ve begun questioning how and why people choose to support certain brands. From recent Hitwise data, Google accounts for over 60% of search. Why doesn’t Google have...

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Should Universal be Entitled to Zune profits?

On November 14th, the Microsoft Zune, a wireless portable media player, will be available for sale. The hype in anticipation of the Zune has been pretty darn big, and apparently other companies (read: Universal, the world’s largest music company) are looking to cash in. Microsoft announced yesterday that it would be giving...

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