zune

OpinionNovember 15, 2006

Branding and People’s Desires to Avoid It

By Tamar Weinberg

Are people avoiding big brands for any particular reason? Is it disloyalty to the dominant brand? Or are they convinced that “anything is better” than the leader? How do brands reconcile with these differences?

Gadgets, OpinionNovember 9, 2006

Should Universal be Entitled to Zune profits?

By Tamar Weinberg

Universal assumes that everyone is going to download its music and therefore should be entitled to Zune profits (and iPods too). I know people who use such players solely as an educational tool and Universal doesn’t deserve a share.