Google vs. eBay: Can’t We All Just Get Along?
As many of you know, Google and eBay are not on the best of terms right now. At the recent eBay Live event in Boston, some Googlers tried to crash eBay’s party by holding their own Google Checkout Freedom Party to persuade Paypal users to switch to Google Checkout. (The party was since cancelled.) However, the damage was done. eBay pulled its Google ads on AdWords, which resulted in losses for Google of $26 million monthly (or $312 million annually).
Truthfully, the situation is a mess. As many people said, it was very unprofessional of Google to hold their own party in the vicinity of the competition.
The google protest party is in pretty bad taste. Very unlike them..
Google was doing just fine with eBay’s competition. eBay was doing just fine without Google’s competition. All in all, they coexisted and the world was a happy place.
And then this happened.
25% of eBays search traffic from Google (and thats just the top 5 words) comes from brand, domain or navigational searches for eBay (e.g. “ebay,” “ebay.com” “www.ebay.com”).
That brand awareness is huge for eBay. Not every web surfer knows how to access to any desired website and use search engines as the middle man. So what would happen if Google delisted eBay in the organic results completely? (Ignore the question about this affecting user experience and relevancy for a moment.)
eBay owes a lot to Google. Google owes a lot to eBay. Let’s move on, get along, and acknowledge that we’re competitors, but we’re both in this together.