Dear Apple: Please Give Me the iPhone Without the Phone

Dear Apple,

In all this iPhone hype, many of your consumers seem to have forgotten about your beloved iPod. I haven’t, and I still keep my trusty Mac Buyer’s Guide handy to find out when a buying cycle ends or is about to begin.

I bought my first iPod, a 3rd generation device, in September of 2003. I still like it, but my music collection has grown and the battery life of this iPod is not as good as it used to be. I’d love to upgrade and take advantage of those features that have graced the presence of newer portable Apple products.

I saw my boss’s iPhone. I even played with it for a bit, but I was scared that I’d accidentally call someone. Despite this, the interface is totally awesome. You’ve made great strides since the 3rd generation iPod days.

Therefore, I write to ask of you, my friends, to consider building a 6th generation iPhone — only without the phone. I think the WiFi is hot, and I really don’t care about how it’s interfering with Duke University’s WiFi network (even though it really isn’t). I can still handle that.

I think you need to consider merging the best technologies from previous iPods and iPhones in your next generation iPod. Here’s what I’d love to see:

  • Storage capacity increased to 100GB+
  • WiFi
  • Great battery life
  • Solid and lightweight
  • Black!
  • Downloadable applications that synchronize with your computer

I guess we’re talking about a superb PDA MP3 player. I don’t think such products exist on the market today. I like the mockups I’ve sighted on the Internet, and I think you can take a few good design tips from these designers.

iPod 6th Generation (Mockup - Rumor Only!)

Now that is truly awesome.

I know you’re still working out fixes for the bugs related to the iPhone and you’re even considering releasing the second generation iPhone in two months’ time. Just don’t forget about those of us who don’t need a new mobile phone and still are loyal to your older products. You can really take the best of both worlds and put them together to make a solid device. I’d totally buy one.

[Necessary Update: This post was actually written on July 18th and scheduled for July 22nd. I had no idea that they'd be announcing a similar interface, but that rocks. :)]

Tamar Weinberg is a hustler and juggler. She is the VP of Marketing at Ruxly Creative, a creative marketing agency. She's the Director of Sales at Internet Marketing Ninjas, a 100+ employee search engine marketing agency located in upstate New York. She also rocks global sales at financial media publication Wall St. Cheat Sheet. Finally, she is the Chief Strategy Officer of Small Business Trends. Oh wait, and she's also the community manager at Namecheap. Yeah, like a boss.


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  • July 23, 2007

    Alex Watson

    Although the iPhone is being sold as a phone, really it’s an iPod and mobile web device that also works as a phone; thanks to that massive touchscreen and cool UI, it’s clearly a better iPod than the actual current iPods, so there’s no way Apple can make its next set of iPods with an interface and screent that’s clearly sub-standard. The interesting thing is going to be how iPhone like are the new iPods going to be? The touchscreen is a certainty, I think, but will they have WiFi + web browsing?

  • July 23, 2007

    Tamar Weinberg

    “but will they have WiFi + web browsing?”

    I sure as hell hope so. :)

    That would bring the iPod way ahead of its game in every way.

  • [...] has a wishlist for Apple: give her an iPhone without the “phone” part. Tamar, couldn’t you just buy one off of ebay and not [...]

  • [...] Apple, for listening to me. I’ll manage without the storage by trimming down some songs, which will be a difficult task, [...]

  • May 29, 2008


    Is everyone forgeting about the IPOD TOUCH!

  • May 29, 2008

    Tamar Weinberg

    Jake, this post was written in July of 2007. The iPod Touch came out on September 5, 2007. :)