Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Best Internet Marketing Blog Posts of 2007

December 26, 2007

BlogLast year, I ended 2006 with a great (and still pertinent) list of blog posts and articles that I felt were really the best in their class in the area of Internet Marketing. This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) :) (Disclaimer: I’m certain that even with this list in excess of 250 links, I forgot a bunch of posts, so if you have any additional recommendations, please feel free to comment and I’ll add them!)

By the way, I still haven’t fully embraced video yet, so this will only include written articles. Maybe next year, folks!

Social Media Sites: General

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Internet Marketing Best [Blog] Posts of 2006: The Year in Review

December 25, 2006

Given that I’ve only recently become involved in Internet Marketing, it still is something that I am learning more and more about, and there are a lot of blog posts and books that have helped me along the way. In light of my anti-Digg post, I wanted to take this moment to appreciate the best [blog] posts in the Internet Marketing world of the year — those that have significantly increased my awareness of this exciting field. That said, these are mostly how-to and tips/secrets posts, where some come from a beginner’s level and others are more advanced. I’ve done a lot of digging (this was mostly by hand rather than from existing bookmarks!) and am hoping I have included a huge chunk of them, though I realize that this has been a tremendous undertaking and there are simply too many blog posts out there (thanks, guys!). Since I started reading SEO blogs mid-year (and I can’t possibly read all of them on a regular basis), I know I’m missing more! If anyone has any essential posts to add, please feel free to leave them in the comments. :)

Without further ado, here are some of my favorite posts of 2006.

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Slow Down, SEO is Still Very New: Not Everyone is Ready to Embrace It

November 30, 2006

Clueless Technology ProfessionalsSEO is a very insular field. My impression from my readings of SEO blogs is that many SEOs themselves are so involved in search engine optimization that sometimes they forget that there’s a whole wide world of individuals who still don’t know about it and why it is necessary.

A few months ago, I didn’t know what SEO was either. The term was used in front of me, and I’ll admit (with a little blush :oops: ) that I didn’t know what in the world SEO meant and shrugged it off whenever it was mentioned rather than asking. I never wanted to find out what it was because I didn’t want to risk looking stupid among people to whom SEO is a daily routine.

I come from a mixed technology background: I started off dabbling in programming and web development, though I realized I fared better with more of hardware, networking, and system administration work. I began my career in SEO by actually doing system administration at a web design, SEO, and hosting firm. And I still didn’t know what SEO was when I joined up with the team.

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Some of my Favorite Free SEO and Social Networking (Blog Rank) Tools

November 16, 2006

Some of the best things in life are free. I am thankful to those who have shared wonderful tools with me and I would like to share them with others too.

A few of these are new tools. Some are old and well-known. I hope you enjoy them as much as I do. :)

SEO Tools

  • SEO for Firefox: An excellent Firefox addon that provides users market data from Google and Yahoo search results, including PR, age of domain, links from external pages (and types), type of domain, Technorati data, Alexa ranking, DMOZ listing, number of cached pages, Bloglines subscriptions, Yahoo directory listing, and whois information.
  • Page Strength SEO Tool: This SEOmoz offering calculates the value and visibility of your page and incorporates links pointing to the URL/domain, Google search results position, age of domain, links from .edu and .gov sites, Alexa rank, number of results in Google that include the domain, internal link percentage, Technorati links, del.icio.us links, DMOZ listing, Wikipedia reference, and Google PR.
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Website Usability in a Nutshell

November 15, 2006

I find it ironic (and totally unplanned) that the blog topic I wrote on usability on at work today is featured in a similar light from the New York Times in today’s article about web site usability. They must have attended the conferences yesterday for World Usability Day. (For the record, that work blog had been a work in progress since yesterday, before I knew about World Usability Day as well.) :)

I’ll summarize my blog points on web usability guidelines:

  1. Make the goal of your website (a product sale, for example) stand out at you on the landing page.
  2. Understand the emotions of someone interested in your website and know that you are not your audience.
  3. Include persuasive content. Use power words.
  4. Design something memorable — in a good and catchy way.
  5. Don’t add unnecessary bells and whistles that detract from your offerings.

The New York Times article reiterated important guidelines that I also touch upon, such as approachability (contact information being easily found), eliminating unnecessary design elements, and even mentions a bit of SEO basics (using quotes from Matt Cutts) as well.

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